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WAMCO’s Three Crowns milk repositions, targets mothers

From the stables of FrieslandCampina WAMCO in Lagos, Nigeria, Three Crowns milk has repositioned as the brand that cares for mums so they can continue to take extra care of the family.
The brand’s new payoff is “Healthy mums, happy families.”
Ore Famurewa, Public and Regulatory Affairs Director of the company, told HAMILTONSTYLE, “The role of the Nigerian woman is very demanding and she sometimes unconsciously forgets to take care of herself while caring for the family. That is why Three Crowns milk is there to support them.”
Three Crowns is a healthy choice because it is low in cholesterol to keep mothers fit and healthy; it has a great taste and contains 28 vitamins and minerals needed to support daily growth and body maintenance.
Three Crowns milk is now available in powder so that mums have more ways to care for themselves and their families.The new 380g powder is available in markets across Nigeria, neighborhood stores and modern retail outlets for N600 only.
Three Crowns milk adverts are all over radio, TV, billboards, newspapers, magazines and online media. Little children’s voices chorusing the lyrics, “Don’t wish your mummy was fine like mine?” is an attention-grabbing highpoint of Three Crowns jingle.
“Three Crowns milk is a brand of FrieslandCampina WAMCO, makers of Peak and Friso brands of milk. We are Nigeria’s foremost dairy company and an affiliate of Royal FrieslandCampina in The Netherlands, the largest dairy cooperative in the world” Famurewa said.


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