Turkish Airlines, Europe’s best airline for five consecutive years, this week takes David Guetta’s UEFA EURO 2016 anthem to the 24 competing nations in this year’s tournament. Football and David Guetta fans in each participating nation can enjoy bespoke music videos with a local twist. The star’s music video for ‘This One’s For You’ was unveiled on Friday, 10 June. The Turkish Airlines presented film amassed nearly half a million views within its first day.
Turkish Airlines is the Official Airline Partner to this summer’s competition, and has taken part in a number of initiatives to ignite passion in Europe’s football fans. As the carrier that flies to the most international destinations, Turkish Airlines takes an active interest in Europe’s sporting and cultural events.
Passengers travelling on Turkish Airlines will be able to stream it on their in-flight entertainment systems. As part of Turkish Airline’s #EuropesBest campaign, the carrier has also teamed up with music streaming service Spotify. To bring to life the diversity of Europe’s footballing fans, the top-charting songs from each competing nation is aggregated into a playlist (called Europe’s Best Songs), which is available on Spotify or on the campaign’s microsite, meeteuropesbest.com.
Turkish Airlines chief marketing officer (CMO) Ahmet Olmuştur said: “Music has always been a big part of football. Chants that echo around stadia have brought fans together for decades, and this new song and video from David Guetta will do just that. Turkish Airlines is thrilled to be featured in the ‘This One’s For You’ video, and we’re all looking forward to a successful tournament.”
‘This One’s For You’ was written and produced by David Guetta and features Zara Larsson, the latest Swedish pop sensation. One million fans also took part in the recording of the song through a special application created by UEFA. David Guetta performed the song at a free concert under the Eiffel Tower in Paris on 10 June.