OYINKANSOLA ADEDOYIN | LAGOS
After ten years of giving Nigerian artistes a global platform, MTV Base hosted upcoming artistes and talent managers to a masterclass session which centered around using traditional and new media effectively to boost artiste profiles, create and enhance artiste brand image.
The session adopted a 360-degree approach to stimulating artiste growth in the music industry focusing on basic media engagement issues like interview etiquette and advanced subjects like artiste brand management.
One of the speakers at the session, Tosin Ajibade, founder of OloriSupergal addressed participants on the topic “Social Media And the Modern Artiste”. Stressing the importance of social media presence and engagement to an emerging artiste. She said, “These days, it is safe to assume that the whole world lives on social media and that includes a bulk of your audience. If you are an upcoming artiste in Nigeria or anywhere in today’s world without an effective social media strategy, you are missing out on a huge opportunity.”
Pulse NG Editor-in-Chief Osagie Alonge while speaking suggested media management strategies for new artistes to adopt while starting out in their careers. “It is absolutely important that new talents surround themselves with professionals who will take care of the aspects of their career that they themselves may not be equipped to handle” he said.
Also covered at the three-hour session was Artiste Brand Management, which Akinyemi Solanke spoke on. The MTV Base marketing and digital specialist referred to artistes like Cynthia Morgan, Jay-Z, Jesse Jagz, Rihanna and Don Jazzy to illustrate how appropriate image management can influence public perception.
BlackHouse Media Public Relations Consultant Olubunmi Owolabi then offered a crash course in media relations to participants tagged ‘Media 101’, where basic areas like interview etiquettes were covered.
Speaking on why the session was organised, MTV Base Talent Manager, Lanre Onipede said “We at MTV Base have realised that as much as we celebrate the ‘made stars’, we need to pay attention to the upcoming ones who are the future of Nigerian music. This is why we organised this session to help these young talents learn the basics of music making, brand and character building, as well as techniques on how to become better in their careers.”