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FrieslandCampina WAMCO partners with UNDP to promote dairy growth, releases milk movie

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DDP - Musa and his cows
DDP – Musa and his cows

FrieslandCampina WAMCO Nigeria PLC, makers of high quality milk brands Peak, Three Crowns and Friso, has partnered with the United Nations Development Programme (UNDP) to air a 12-minute documentary about sustainable solutions for agriculture in Nigeria.

The film spotlights FrieslandCampina WAMCO Nigeria Dairy Development Programme (DDP) as a successful inclusive business model, which includes cattle farmers in the company’s value chain; increase their incomes and improve their dairy development techniques.

The documentary highlights enormous investment by FrieslandCampina WAMCO in dairy development in Nigeria and showcases its responsible engagement in the DDP communities, in Oyo State. The story focuses on the DDP and its role in working with local Fulani farmers to increase their milk yield and livelihoods. The film tells a human angle story with Musa, a local dairy farmer, and how his has changed by being part of the programme. This provides the viewer with an emotional connection to the story and a deeper appreciation for the DDP, its impacts and objectives.

The film further explores FrieslandCampina WAMCO’s engagement with local smallholder dairy farmers and the company’s commitment to DDP communities. Corporate Affairs Director for FrieslandCampina WAMCO, Ore Famurewa explains: “The Dairy Development Programme enables dairy farmers to run their businesses optimally and bring dairy production to a higher volume and quality.

To ensure this, we train and continuously retrain over 1600 registered Fulani dairy farmers around Nigeria’s southwest region on topics ranging from raw milk hygiene and quality, financial education, animal health and tsetse control, and the benefits of using the banking system,.”

The DDP movie will air on AIT, Africa Magic on DStv and Multimesh May 19-June 7, 2016.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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