BY JENNIFER OBI
There are new Coca-Cola bottles that take pictures of you as you take them – the Coke in them. Funny, isn’t it? Well, it’s like magic; Coke magic. The Coke bottle will take your picture and upload you on social media. Lol.
Top beverage brand Coca-Cola recently launched its new custom-made ‘selfie bottle’ camera for taking pictures while drinking a bottle of coke.
Attached to the bottle is a plastic camera that automatically takes a photo when it is tilted at the minimum of a 70-degree angle. The image automatically gets uploaded on to Coca-Cola’s Facebook, Instagram, and Snapchat pages. The photos can also be shared by their customers.
The new ‘Selfie Bottle’ concept was created by the Gefen Creative Team in Tel Aviv, Israel after it observed a gap in the market for novelty drinks.
It was specifically created for Coca-Cola Summer Love Campaign – the biggest brand outdoor event in Israel.
According to the GCT, “Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the passengers more present and active during the event, knowing they can share their special moments just by drinking.”
However, it is yet to be announced whether the device would last only for the campaign period or be released to the world as part of the product’s market traction.
According to DailyMail, the team has been contacted to give a response to the question but none has been given. African countries, especially innovation addicts in Nigeria, may not have to wait too long… And we can all imagine the kind of photos Coke pages will have to host from this side of the Selfie Bottle.
CUSTOMERS EXPRESS DISGUST ON MACDONALDS’ NEW BIG MAC RECIPE
Mixed reactions have welled up after food giants, MacDonalds, launched a new Big Mac recipe-Big Mac with Sriracha, a spicy red sauce made with red chilli and garlic. Big Mac, introduced in 1967, is one of MacDonalds sacred recipe that has always attracted and intrigued customers.
The recipe is being tested on with the sriracha sauce across 126 stores in Columbus, Ohio in order to decide whether it would be distributed to other restaurants.
“Offering the addition of sriracha to our Big Mac special sauce was a fun way for our culinary innovations team to think outside the box and continue to answer the call of our customers who are always looking for the next great innovation in food experience and taste.”, Central Ohio Co-op president, Scott Nickel, said.
The restaurant is hoping that with a favourable response from customers, it would launch a ‘Sriracha Mac Jr.’ and ‘Sriracha Grand Mac’ with the sauce.
Reactions have varied based on the results of the test. While some have responded using the emoji galore, others claim that it induces vomit and messes up the Big Mac recipe.
A customer tweeted, “I’ll keep it in mind next time I’m poisoned and need to induce vomiting for a low price.” Many are hoping that the original recipe is retained and the sriracha recipe is not launched.