South African Fashion Week will showcase the Autumn-Winter 2017 collections of an array of old and new designers at the Hyde Park Corner, Johannesburg. SAFW will feature 26 female designers including African Style Story, Atelier Dajee, Clive Rundle, Colleen Eitzen, Sun Goddess, T’Niche, Vintage Zionist, Black Coffee and Guillotine.
The 19-year-old SAFW will feature men’s bespoke and made to order designs too. Sixteen menswear labels are showcasing this season. They are Afrikanswiss, Ephymol, Esnoko, Floyd Avenue, Leaf Letlhare, House of St Luke, Non-European, Palse, Presidential, Rip ‘n Sew, Rogue, Roman Handt, Tovch, Tailor Me and Zamaswazi.
According to SAFW spokesman Katlego Makhoba, good designs alone won’t succeed in the creative fashion space. Rather “It takes hard work, correct marketing platform, being social media savvy, good timing, master manufacturing, the right clientele, celebrities and personal marketability for a designer to succeed.”
Characteristically, SAFW 2016 will give the brightest 10 upcoming designers, sponsored by Sunglass Hut, an opportunity to introduce their collections too. They are Odon, Lavina, Mieke, HerRitual, Nu Base, Lumin, Etsa, Sheila-Madge, Siyathokoza and Aya Velase.
SAFW is South Africa’s only business-to-business marketing platform, growing its creative fashion design industry by connecting designers to buyers. It provides a range of strategic marketing services and learning forums that designers use to generate income throughout the year.