International premium beer maker Heineken has announced three Nigerians Bolanle Austen-Peters, Theo Lawson and Kenneth Gyang as ‘City Shapers’ for its #ShapeYourCity campaign in its ongoing project to enhance the cities of the world. It brings the third edition of the campaign to Nigeria.
This year’s campaign tagged “Shape your City” is aimed at transforming great cities while broadening the imagination of the new generation of city dwellers and inspiring them to contribute their quota to improving their cities.
With the #ShapeYourCity campaign, Heineken Nigeria partners with individuals known for using their skills in creating one-of-a-kind experiences to make their cities more enjoyable for dwellers. The Heineken-named city shapers are urban visionaries who have by their small actions contributed to shaping cities across Nigeria.
Bolanle Austen-Peters is the founder of Nigeria’s foremost cultural hub, Terra Kulture. Theo Lawson is the architect of the acclaimed Freedom Park and Kalakuta Museum. And Kenneth Gyang is the director of award-winning films ‘Confusion Na Wa’ and ‘Blood & Henna’.
“Globally, Heineken is committed to making great cities even greater and we are glad to include Nigeria in this movement.” said Ngozi Nkwoji, Senior Brand Manager, Heineken Nigeria.
“This year’s theme of shaping cities is focused on encouraging people to contribute to their city as Heineken believes that the smallest of gestures have the potential to bring about unexpected transformation to Nigerian cities” she said.
As part of the campaign, Heineken has also launched a series of limited Heineken City Edition bottles and cans, each bearing the name of renowned cities across the globe including 10 Nigerian cities namely Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Benin, Warri, Kaduna, Aba and Onitsha.
Heineken, is reaching out to city dwellers across Nigeria to share their ideas for improving great cities. At the end of the campaign, the winning idea(s) will be executed by Heineken Nigeria while engaging City Shapers and other passionate urban explorers across the country to help make the project a reality.
To participate in the Heineken #ShapeYourCity campaign, Nigerians can visit the website http://bit.ly/2aJfpCR to submit city shaping ideas.
Using the hashtag #ShapeYourCity across all social media platforms, participants can also contribute their ideas towards transforming cities in Nigeria.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]